Good intentions are like military acronyms: everywhere, and not always as helpful as people think.
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I work with organizations that want to serve, reach, hire, retain, or advocate for military families.
I bring firsthand military experience, strategic communications, audience insight, and a tendency to connect dots that, at first, look more like a distorted constellation than anything remotely useful.
Then I help make the idea work in real life, which is where a surprising number of good concepts go to die.
Ways I work with organizations.
Military families navigate a ridiculous number of systems, organizations, programs, and services over the course of military life. I help organizations make those interactions work better.
That can mean helping a great company reach the families who need their services most, showing a non-profit how to turn their strong work into an even stronger communications platform, guiding an employer on how to keep military spouses after a PCS, or helping a founder capitalize on an opportunity they hadn't realized was hiding in the bushes in full camo.
A few places that work tends to show up:
Military Family Strategy and Growth
Military Family Strategy and Growth
You just know your product or service would help military folks. Let's talk about how you can better understand, reach, serve, or grow your presence within the military-family community.
Strategic Communications
Strategic Communications
You're doing really important stuff! Research, programs, and ideas galore that just need clearer messaging, stronger audience strategy, more visibility and maybe a sprinkle of pizzazz.
Military Spouse Career Continuity
Military Spouse Career Continuity
You want to go beyond the Veterans Day post and help the service-member by supporting the spouse. Yes! I'm here for it. Let's talk about how you can get the right policies and systems in place that make it possible for them to build a career.
Wanna chat?
Let's have a chinwag about what you're working on and how I can help you. First idea's on me.
Hi, I'm Sam.
I’m an Air Force veteran, military spouse, communications professional and mom of three. I ask a lot of questions, connect weird dots, come up with the occasional brilliant idea, then make it all make sense.
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